Beynon-Davies ^[2] explains the multi-faceted concept of information in terms of that of signs and sign-systems. Signs themselves can be considered in terms of four inter-dependent levels, layers or branches of semiotics: pragmatics, semantics, syntactics and empirics. These four layers serve to connect the social world on the one hand with the physical or technical world on the other.

Pragmatics is concerned with the purpose of communication. Pragmatics links the issue of signs with that of intention. The focus of pragmatics is on the intentions of human agents underlying communicative behaviour. In other words, intentions link language to action.

Semantics is concerned with the meaning of a message conveyed in a communicative act. Semantics considers the content of communication. Semantics is the study of the meaning of signs - the association between signs and behaviour. Semantics can be considered as the study of the link between symbols and their referents or concepts; particularly the way in which signs relate to human behaviour.

Syntactics is concerned with the formalism used to represent a message. Syntactics as an area studies the form of communication in terms of the logic and grammar of sign systems. Syntactics is devoted to the study of the form rather than the content of signs and sign-systems.

Empirics is the study of the signals used to carry a message; the physical characteristics of the medium of communication. Empirics is devoted to the study of communication channels and their characteristics, e.g., sound, light, electronic transmission etc.

Communication normally exists within the context of some social situation. The social situation sets the context for the intentions conveyed (pragmatics) and the form in which communication takes place. In a communicative situation intentions are expressed through messages which comprise collections of inter-related signs taken from a language which is mutually understood by the agents involved in the communication. Mutual understanding implies that agents involved understand the chosen language in terms of its agreed syntax (syntactics) and semantics. The sender codes the message in the language and sends the message as signals along some communication channel (empirics). The chosen communication channel will have inherent properties which determine outcomes such as the speed with which communication can take place and over what distance.